Hey, I’m Pfumisai.
A results driven marketing specialist with ten years of experience in the Professional Education sector, specializing in digital marketing, engagement strategies, and brand positioning. With a strong background in marketing communications and campaign management, I have experience managing Social Media platforms using various digital tools (Trello, Confluence, Jira, Hootsuite ), researching, developing, and designing communications that reach a wide audience both internally and externally. I have consistently contributed to the Balanced Scorecard year after year through data-driven marketing and innovative outreach initiatives.Curriculum Vitae
Signature Accomplishments & Awards
Surpassed student recruitment targets by 15% annually over a period of 5 years as the Engagement Executive.(ACCA)
Elevated exam entries for the Africa region by 20% from 2021-2022 through targeted digital interventions as the Marketing Manager – Africa region. (ACCA)Pioneered the integration of ACCA Africa LinkedIn pages into one Africa page in consultation with the LinkedIn company in 2021. Grew page followership by 50% within a 6-month period as the Marketing Manager – Africa region.(ACCA)Championed the use of Hootsuite, Adobe campaign manager and Trello digital platforms to execute key regional campaigns across various platforms in 2021 -2022 as the Marketing Manager – Africa region.(ACCA)Consistently Increased membership for markets in the West & Central Africa Cluster by 10% and achieved a retention rate of 95% through bespoke engagement strategies in 2022 to date as Member Engagement (West & Central Africa-ACCA)Surpassed new member conversion and retention targets by 15% for west & central Africa cluster, period 2023-2024 as Member Engagement Manager (West & Central Africa-ACCA)Highly recommended nominee for the Chief Executive Awards (2019) for surpassing individual student recruitment targets and contributing positively to the balance scorecard. (ACCA)ACCA Africa Employee of the month – (March 2016) for incorporating innovation and creativity in lead generation and prospect conversion
Education
Bow Valley College - Postgraduate Certificate in Digital Marketing (2024-2025)Midlands State University - Master of Commerce in Marketing Strategy (2015-2017)University of East London (UK) Bachelors Degree in Business Studies (2008- 2012)
Certifications
Hootsuite Platform (2024)Google Ads Search (Oct 2024-Oct 2025)MAZ : Certificate in Digital Marketing (2020)International Computer Drivers Licence ICDL (2009)St Johns Ambulance - First Aid (May 2023-May 2025)
Key Technical Skills
ICDL CertificateMs Office professionalDynamics 365Oracle RightNowAdobe Campaign ManagerHootsuitePeople SoftTrelloConfigioJiraCanva
Social Media Management & Website Design
I plan, create, and schedule engaging content while analysing performance and interacting with audiences to enhance brand presence and engagement on these pages across various platforms. View Pages
My Work
Work Integrated Learning
Hands-on experience applying academic knowledge in real-world settings. This section highlights projects, internships, and industry collaborations that have enhanced my skills, problem-solving abilities, and professional growth.View Project Awards
https://app.riipen.com/achievement_progresses/vLQQdojL
https://app.riipen.com/achievement_progresses/7O99WGwO
Assignments & Case Studies
A collection of in-depth research, strategic analyses, and problem-solving projects. This section showcases my ability to apply critical thinking, data-driven insights, and practical solutions to real-world scenarios.https://drive.google.com/drive/folders/1QLziI068j0BQaf-4jTuMv0StDIdIXODe?usp=sharing
Events
Showcasing a collection of past events, including planning, execution, and key highlights. Explore my experience in organizing and managing events that drive engagement, create connections, and leave a lasting impact.
Personal Analysis & Reflection
Throughout my marketing journey, I have gained valuable insights into strategy development, audience engagement, and campaign optimization. My experiences have shown that data-driven decision-making, adaptability, and continuous learning are essential for success.One key lesson has been the importance of understanding audience behavior—what resonates with them, how they interact with content, and which channels drive the most engagement. Some strategies have exceeded expectations, such as leveraging video content for higher reach, while others, like certain ad formats, required adjustments based on performance data.Challenges such as budget constraints, shifting market trends, and content saturation have required me to think critically and refine my approach. I’ve learned to test different strategies, analyze key performance indicators (KPIs), and adjust campaigns for better results.Moving forward, I aim to enhance personalization in marketing, improve data tracking for deeper insights, and experiment with emerging trends to stay competitive. This reflection section will continue to evolve as I document lessons learned and new strategies implemented.
Get in Touch!
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